Geldis Xmas Pack 02

This is the second concept created for Geldis: a custom made box composed of two structures: an inner tray holding the product caps, and the the outer cover with front-opening design — a subtle nod to the gesture of an opening mouth — that breaks away from the conventions of the oral care world, borrowing instead from the language of luxury and high-end cosmetics.

Outside, a minimal and restrained palette. Inside, a burst of classic Christmas hues. The contrast is bold, intentional — and made playful through a custom pattern that captures the brand’s irreverent spirit.