Geldis Xmas Pack 01

The concept revolves around a swirl of toothpaste that transforms into a whimsical winter landscape — the signature visual of this limited-edition pack. Playful copy lines add a spark of humor while gently nudging toward better oral care, all wrapped in a festive spirit.

Structurally, the box is composed of an external cover slightly larger than the inner tray, with a stark contrast between the two elements. The inner tray holds also the magnets easy the closing of the upper part of the cover, and conveys a more premium perception to the whole package.

On the outside, a deep blue sets a cool, elegant tone — a striking contrast to the bright, almost snowy white interior. Glossy varnish highlights key elements — mouths, trees, snowflakes — adding depth and texture, while an optional embossed detail on the iconic Geldis mouth brings a tactile layer to the unboxing experience.