Mentos® Cube China

This project was developed as a primary packaging design proposal for Mentos® Cube, specifically addressing the Chinese market.

The concept explores a compact, ergonomic container designed to improve handling, stackability and shelf presence, while introducing smoother vertical radii to visually and functionally differentiate the product from existing competitors.

Special attention was given to opening mechanics, edge continuity, and part separation, ensuring coherence between aesthetic intent and industrial constraints.
The 3D model was rebuilt to be fully aligned with the technical drawings, allowing a consistent translation from concept design to production-oriented development.

Although a more conservative solution has been ultimately selected, this proposal represents the most advanced and exploratory direction developed during the project.